Tony Cardinale Joins Bravo as Vice President  3/22/05

NEW YORK -- March 22, 2005 -- Tony Cardinale has joined Bravo as Vice President, Program Research, it was announced today by Sari DeCesare, Senior Vice President, Television Network and Cable Research, NBC Universal. Cardinale will be responsible for monitoring, analyzing and communicating the performance of Bravo and its competition to management and programming departments through Nielsen ratings analysis and primary research. Cardinale will also synchronize primary research and program information in order to assess and communicate Bravo's current performance. Based in NYC, he reports DeCesare. This is a newly created position.

"Tony Cardinale is an excellent addition to Bravo. His experience and skill are sure to bring new research insight and analysis to the forefront," said DeCesare.

Cardinale joins Bravo from ZenithOptimedia US, where he served as SVP, Director of Strategic Research and VP, Associate Director of Strategic Research since 2003. In this capacity, he was responsible for all aspects of market research for Optimedia, with additional management responsibilities at Zenith Media, Saatchi & Saatchi Planning, Team One, and Hal Riney Partners, and additionally developed primary research and proprietary research tools. Previously, he worked as a Director and Manager of Program Research at MSNBC and CNBC and also as a Manager, Sales Research and Development and Analyst / Senior Analyst, Sales Research and Development at Comedy Central.

Cardinale holds a BA in American History with a minor in film from the State University of New York at Albany. He also holds a MA in Radio, Television and Film from Northwestern University.